Sentientic GmbH has set itself the goal of advancing artificial intelligence (Artificial Intelligence & Machine Learning) in the world of e-commerce, especially in the field of digital marketing analytics. This is only possible through active research and development in close cooperation with industrial partners, e-commerce companies and universities.
In simple terms, there are a multitude of different online channels for marketing campaigns today, from email and affiliate marketing, paid search and search engine optimization (SEO) to social media advertising. However, the marketing budgets available for this are limited. In order to make the best possible use of the available budget, the effectiveness and efficiency of marketing campaigns in various online marketing channels must be evaluated as quickly as possible. Especially in the online world, a great deal of data is available for this purpose. However, it is extremely demanding to extract the right information from this huge amount of data.
Previous analytics tools, such as Google Analytics, collect a lot of data about interactions with online touch points (contact points), for example the number of clicks on a search ad. While such data already provide useful insights, a marketing manager needs a lot more information to extract actionable knowledge from it. However, being able to determine such information is far beyond the reach of common analytics tools. This is where a solution on a meta-level becomes necessary. This is where the SaaS (Software-as-a-Service) solution from Sentientic comes in.