Sentientic GmbH

Founder: Arman Nassirtoussi
Monika Schulz
Founded in: 2016
Department / Institute:
Computer Science
Mentor:
Prof. Lessmann

Sentientic GmbH has set itself the goal of advancing artificial intelligence (Artificial Intelligence & Machine Learning) in the world of e-commerce, especially in the field of digital marketing analytics. This is only possible through active research and development in close cooperation with industrial partners, e-commerce companies and universities.

In simple terms, there are a multitude of different online channels for marketing campaigns today, from email and affiliate marketing, paid search and search engine optimization (SEO) to social media advertising. However, the marketing budgets available for this are limited. In order to make the best possible use of the available budget, the effectiveness and efficiency of marketing campaigns in various online marketing channels must be evaluated as quickly as possible. Especially in the online world, a great deal of data is available for this purpose. However, it is extremely demanding to extract the right information from this huge amount of data.

Previous analytics tools, such as Google Analytics, collect a lot of data about interactions with online touch points (contact points), for example the number of clicks on a search ad. While such data already provide useful insights, a marketing manager needs a lot more information to extract actionable knowledge from it. However, being able to determine such information is far beyond the reach of common analytics tools. This is where a solution on a meta-level becomes necessary. This is where the SaaS (Software-as-a-Service) solution from Sentientic comes in.

 

 
Name Department / Institute Gründungsjahr Mentor
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AvailabilityPlus Computer Science 2009
Belegmeister GmbH Computer Science 2013 Prof. Freytag
BetterTaxi (BetterTec GmbH) Computer Science 2012 Prof. Freytag
BitsForDigits (Web Two UG) Computer Science 2022 Prof. Lessmann
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EDDA GbR Computer Science 2019 Prof. Pinkwart
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FENISKA GmbH Computer Science 2021
Fit Analytics GmbH Computer Science 2010 Prof. Meffert
Fritzi PFA UG (haftungsbeschränkt) Computer Science 2019 Prof. Kehrer
HomeMeal Computer Science 2021 Prof. Dr. Akbik
Homo Ludens GmbH Computer Science 2019
Kuwala Computer Science 2022
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Life Action Games GmbH Computer Science 2010 Prof. Malek
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netCCM GmbH Computer Science 2006 Prof. Fischer
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poqit.berlin UG (haftungsbeschränkt) Computer Science 2015 Prof. Scheuermann
Scaneca UG (haftungsbeschränkt) Computer Science 2018 Prof. Reulke
Seedtrace Computer Science 2020 Prof. Scheuermann
shoutr labs UG (haftungsbeschränkt) Computer Science 2013 Prof. Scheuermann
Spreadgood gemeinnützige UG (haftungsbeschränkt) Computer Science 2018 Prof. Weidlich
studiVZ Computer Science 2005
T-T-T 3000 Computer Science 2016 Prof. Eisert
Talonic UG Computer Science 2023 Prof. Lessmann
tazaldoo UG (haftungsbeschränkt) Computer Science 2012
tulanā (Vishwakarma GmbH) Computer Science 2023 Prof. Lessmann
Ubermetrics Technologies GmbH Computer Science 2011
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Webpgr UG (haftungsbeschränkt) Computer Science 2014