Ubermetrics Technologies develops media monitoring solutions that enable PR staff to continuously monitor relevant topics on the social web, TV, radio and print, to show the reach and distribution of their messages and to identify viral developments and influencers in a timely manner.
The monitoring solutions find useful applications in marketing, supply chain, public relations, customer support and market research. To this end, UMT analyses texts from over 400 million sources in 68 languages in real time. The most modern methods such as text mining and natural language processing are used.
Ubermetrics Technologies GmbH, founded in spring 2011, is a spin-off of the Humboldt University of Berlin, which is financed by High-Tech Gründerfonds. The company, which is headquartered in Berlin, currently employs 35 people.