Why measure, evaluate and improve the emotional impact of communication tools?
Emotions are drivers of behaviour. The decision-making processes of human beings take place mostly unconsciously and within only a few seconds and are emotionally coded. Emotionally optimised advertising media lead to approach behaviour ("Do I like", "Do I want") and buying impulses.
Product and application
Unique visualizations of the emotional data in image and video allow seconds and element exact optimization of TV spots, websites, mailings, packaging, print ads. In addition, benchmarks, detailed reports with instructions and workshops support customers in optimizing their campaigns. The special advantage of emolyzr is the fast and reliable pretesting. By means of the emotion data, the marketing decision maker can already gain reliable insights into the effectiveness of a campaign before its launch. During the creation and production process, the emotion analyses provide information about which elements (e.g. headlines, images, design elements) should be exchanged or changed. The selection of characters (actors, speakers, models) is also a typical application.
