As a shopper marketing network, Offerista Group GmbH offers individually tailored digital solutions for location-based offer and store marketing. With cross-channel campaigns, advertising messages are transported across a wide range of user-relevant channels. Brands can thus arouse consumers' curiosity about products and attract them to their stores.
With a team of more than 120 employees in Europe, Offerista supports and advises retail and manufacturer brands from all industries along their customer journey across all channels. In addition to its headquarters in Dresden, Offerista's other locations include Berlin, Essen, Vienna, Sofia, Budapest and Bucharest. Managing directors are Tobias Bräuer and Benjamin Thym.
Offerista is one of the three initiators of the "Initiative Digitale Handelskommunikation" (IDH for short), which was launched in 2021. The goal of the generic initiative is to bring the topic of digital trade communication as a forward-looking industry sector more broadly into the public perception.
