Founder: Benjamin Thym
Tobias Bräuer
Martin Scheerer
Founded in: 2008
Department / Institute:
Prof. Günther

As a shopper marketing network, Offerista Group GmbH offers individually tailored digital solutions for location-based offer and store marketing. With cross-channel campaigns, advertising messages are transported across a wide range of user-relevant channels. Brands can thus arouse consumers' curiosity about products and attract them to their stores.

With a team of more than 120 employees in Europe, Offerista supports and advises retail and manufacturer brands from all industries along their customer journey across all channels. In addition to its headquarters in Dresden, Offerista's other locations include Berlin, Essen, Vienna, Sofia, Budapest and Bucharest. Managing directors are Tobias Bräuer and Benjamin Thym.

Offerista is one of the three initiators of the "Initiative Digitale Handelskommunikation" (IDH for short), which was launched in 2021.  The goal of the generic initiative is to bring the topic of digital trade communication as a forward-looking industry sector more broadly into the public perception. 


Name Department / Institute Gründungsjahr Mentor
Creatext Economics 2020 Prof. Lessmann
Decision Institute GmbH Economics 2008 Prof. Wickström
ecodoc GmbH Economics 2010 Prof. Günther
INHUBBER UG (haftungsbeschränkt) Economics 2019 Prof. Lessmann
inVenture Economics 2021
SkillMap GmbH Economics 2008
sofatutor GmbH Economics 2008 Prof. Paulssen
Tempelhove Research UG Economics 2008
TripLegend Economics 2020 Prof. Lessmann
tvype GmbH Economics 2010 Prof. Günther
Webedia GmbH Economics 2006
WorkHub GmbH Economics 2011 Prof. Mendling