BOUTIQ GmbH

BOUTIQ provides social media content monetization solutions for the growing number of fashion__Influencern Primarily so called Micro-Influencer are addressed which have only limited possibilities for monetization.
 
For this purpose the team has developed the concept of a digital online boutique, BOUTIQ. Selected influencers are given the opportunity to open such a BOUTIQ, manage it themselves, upload their outfits and enrich them with helpful information. Influencers can lead their followers directly to their BOUTIQ via personal links and integrate the content into their other social media activities.
 
BOUTIQ enables interested companies to use the Influencer Pool to carry out Influencer Marketing activities. Based on the user data from the online boutiques it can be guaranteed that the follower base of the influencers matches the target group of the companies.  A self-developed social media tracking tool guarantees that only qualitative influencers are considered for such measures. 
 
Prior to this project, the international founding team has gained extensive experience in mobile marketing and ad tech. The team consists of Eugenio Warglien (Product Management, Business Development & Business Administration), Nakul Ganesh Selvaraj (Product & Technical Development) and Niklas Hildebrand (Sales, Marketing & Business Development).